Street Style

Fake Love collaborated with Nordstrom to create an in-store AR experience, to celebrate the launch of their NYC flagship Columbus Circle location. By leverage street style with forward thinking technology, shoppers were made aware of the stores offerings and compelled to experience a fresh augmented reality.

Client: Nordstrom
Studio: Fake Love
Creative Director: Craig Smith
Role: Art Direction, Design, Visualization

Nordstrom Flagship

Nordstrom is a North American chain of luxury department stores, headquartered in Seattle, Washington. Founded in 1901 by Swedish American John W. Nordstrom and Carl F. Wallin, the company began as a shoe retailer and expanded its inventory to include clothing, accessories, handbags, jewelry, cosmetics, and fragrances.

Fashion photography, fabricated scenes, and augmented reality were combined to bring shoppers into these expressive vignettes placed throughout the store.  Sculptures had built in markers for AR content; which could be read via tablets, opening a window into a hidden world of street style and fashion. An AR technique called 2.5 AD was employed giving each scene a 180° view, from which to see the models in various poses wearing the latest trends.