As the destination for all forms of Black creative expression, the concept of Black Canvas became the heart of the new visual identity. Black creators. Black visionaries. Black talent. They all come together in one place.
The master brand serves as the bedrock for the entire ecosystem, establishing a resolute and contemporary tone. Its distinct motion behavior, strategically employing the corners of the screen and a refined editorial aesthetic, evokes a captivating blend of restraint and rebellion. The identity system itself embodies a perpetual state of evolution, embracing the dynamic nature of change.