Air + Style
Air + Style is an international event that blends world-class action sports talent with live music, fashion, art, lifestyle trends and food. Over the 2 day event 16 snowboarders and 16 skiers, competing on a ramp 16 stories tall, 450-foot-long ramp with a 70-foot jump.
Founded in Innsbruck, Austria in 1993 by Andrew Hourmont. A former member of the UK national ski team, managed the Burton snowboard team, and a respected, snowboard photographer.
Shaun White is a dual sport professional athlete who maintains some of the highest accolades within snowboarding and skateboarding. Shaun has collected numerous titles and victories, most notably gold medals in snowboarding in both the 2006 and 2010 Winter Olympics. Shaun became a majority stack holder of Air + Style in 2014. In 2015 he brought the acclaimed action sports event to the US for the first time.
Air + Style
Cosmic vignettes describing top musical talent are punctuated by snow textures and sun-bleached ombre colors. The work was defined by a youthful vibe with plenty of SoCal style.
The intent behind the marketing was to focus on the attractions, introducing this international brand to the Untied States for the first time. The ramp stage and lasers are unique to this event, and indeed the U.S. The true task was in educating the audience while keeping it fresh and light.
Interactive
Marketing
Rose Bowl
The outdoor space host, three stages featuring 18 live acts, including Kendrick Lamar, Phantogram and Steve Aoki. art gallery showcasing local artists. Celebrity chefs participating along with the top food trucks and vendors. Fashion shows held on the surrounding grounds, and art on display through a public graffiti wall, giant digital displays, nightly light shows and art galleries throughout the venue.
